Apple held a press conference today in Steve Jobs Theatre announcing the upcoming iPhone Xs and iPhone Xs Max (pronounced, “Ten-S.”) The ‘Xs’ boasts a new sleek design that happens to be Apple’s most durable iPhone to date. The price tag for the iPhone Xs will be $999.99 while the physically larger Xs Max will cost $1,999.99.

Apple is releasing an affordable new iPhone, the iPhone XR.  While it will be new, it won’t come with all the bells and whistles of the iPhone Xs (Think iPhone 8 and iPhone X which released at the same time.

Apple also announced their Apple Watch Series 4 that sports a very long lasting battery and thinner design with a larger display.