You’d think America’s most beloved coffee shop would likely be Starbucks or Dunkin’ Donuts, but you’d be incorrect. A new poll from Harris Insights & Analytics finds Krispy Kreme has beat out both to get the 2018 Coffee Shop Brand of the Year award. It comes as the result of The Harris Poll’s 30th annual EquiTrend study, which surveys more than 77,000 people on randomly selected brands. Though Krispy Kreme is more well-known for its glazed doughnuts, they take their coffee seriously, and in February 2017 they introduced two new coffee blends made from 100 percent Arabica beans.
