Legions of people who’ve had some wild times in Las Vegas have said, “What happens in Vegas, stays in Vegas,” the more-used famous version of its slogan, “What happens here, stays here.” But it looks like that slogan might be replaced after nearly two decades. The Reno Gazette-Journal reports that singer Steven Tyler of Aerosmith introduced another catchphrase during the classic rock band’s Las Vegas concert last week, saying at least four times, “When I say, ‘What happens here,’ you say, ‘Only happens here!'”
The report says Tyler’s crowd callout could be part of a larger campaign to roll out, “What happens here only happens here” as the city’s new slogan. The “What happens here, stays here” slogan was introduced in 2002, amid a travel slump after the 9/11 attacks, with CEO Billy Vassiliadis of R&R Partners, which developed it, saying in 2014, “It’s reflected what visitors want from Las Vegas. It is reflective of Las Vegas as a place where I can come and escape my doldrums and escape the treadmill that’s my life.”
