Carlos Santana has announced his partnership with Left Coast Ventures to develop premium cannabis and hemp CBD brands set to launch next fall. Coast Ventures has previously launched cannabis brands with other iconic musicians, including “Mind Your Head” with Mickey Hart of the Grateful Dead, and “Marley Natural,” a collaboration with the Bob Marley estate.

Santana said in a statement announcing the venture, “Cannabis is a window or a door to different awareness of consciousness. It gives you the choice to perceive through a different filter of awakening and healing, the misperception of distance as an illusion, which keeps you from being centered in your essence-core. It helps you arrive at knowing, accepting and owning a quality of life that is being with joy!”

Press release