Danny Lake

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The vast majority of Americans still do their holiday shopping in person

Photo by Shopify Partners from Burst

You’d think online shopping would be king at this point, but according to an estimate by research firm eMarketer, that is not the case. eMarketer says most prefer to go to brick-and-mortar stores for their holiday shopping, but the share of those browsing for gifts and holiday supplies online is steadily rising. This year, online shopping is expected to account for more than $120 billion in November and December sales out of $1 trillion spent in total over the holiday season. Since last year, e-commerce sales are expected to rise nearly 17 percent. The top online retailer by far is Amazon, followed by eBay coming in a distant second place.