More eyeballs may show up for the Oscars, but the Grammys have more of an impact on social media, and garner more attention, according to Nielsen. The 61st Annual Grammy Awards, which aired Feb. 10 on CBS, managed 26.2 million social interactions (such as likes, comments, shares, retweets) versus the Oscars, which went live two weeks later on ABC, and snagged 17.7 million interactions.