If you’ve been at a party or barbecue this summer, you’ve probably seen someone drinking a spiked seltzer. Those are flavored, alcoholic seltzers from brands like White Claw, Bon & Viv, and Truly.
Apparently, they’re the drink of the summer . . . because the sales are skyrocketing. Spiked seltzer sales were up 169% last year . . . and this year, they keep going up, including a 30% jump in just the past month.
So why are they so popular? They’re lighter than beer and the cans make them more convenient than wine, they’re pretty low in calories and they’ve got a pretty good flavor.
