WATCH Hershey’s changed its iconic Kisses Christmas Bells commercial for the first time in over 30 years

Hershey’s has an iconic commercial for its Kisses for Christmas which shows a triangle formation of the treats that take turns lifting themselves up and “ringing” out the turn to “We Wish You A Merry Christmas.”  Here’s the original…

This year however, the ad has been changed!  Instead of finishing the song and one of the Kisses wiping its “brow” with exhaustion, a young girl’s hand appears and plucks up one of the Kisses and the camera pans to a little girl making Peanut Butter Blossoms with her father.  Check out the new version…

When the ad started airing last week some people took to social media to express that they disliked the commercial being changed after so many years. Hershey’s released a response that says in part, “[…]For viewers who love the original version—don’t worry, it hasn’t gone away for forever. Our hope this season is that our updated version not only harkens back memories of the original Kisses bells tune but also brings the genuine feeling of heartwarming to life with images of holiday baking between a father and daughter.”

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