The new year is looking pretty sweet from here!
On Monday, Hershey announced its 2021 Valentine’s Day and Easter product lineup, which includes a chocolate Build-A-Bunny. Many fan favorites, like Reese’s eggs, will be returning. But there will also be some exciting new additions, including a Reese’s Peanut Butter Cup topped with marshmallow and a chocolate Build-A-Bunny.
Based on similar products that the massive multinational company has released in the past, including “Build-A-Snowman” and “Build-A-Santa,” the Build-A-Bunny is a chocolate bunny with pieces that can be broken off and rearranged in a variety of ways. While the Build-A-Bunny is certainly exciting, Michael Resse, the Hershey senior brand manager for holidays, noted that the Mallow-Top Peanut Butter Cup will be the company’s premiere Easter treat. He claims that they have managed to combine the key Easter flavors, milk chocolate, marshmallow, and Reese’s peanut butter, into the perfect holiday cup—even going as far as calling it a “new seasonal masterpiece.”
Additional 2021 releases will include rose-shaped chocolates, chocolate teddy bears, and numerous candy-boxes. These new takes on classic items promise to be perfect for the holidays, regardless of how the coronavirus pandemic impacts them next year.
