Oscar Mayer is releasing bacon-scented shoelaces

Back in 2004, Oscar Mayer teamed up with Nike to release Nike Air Max 90 “Bacon” sneakers, and now the shoes are back. They were on sale again as of Friday (March 26th), and that’s when Oscar Mayer also announced it’s launched bacon-scented shoelaces to accompany the sneakers.

They’re giving away the special laces as part of a sweepstakes. You can enter by tweeting #OscarCookMyKicks and #Sweepstakes. You do not need to own a pair of the Nike Air Max 90 “Bacon” sneakers to enter to win the laces.

Nerdist

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