It’s happened to everyone — you buy something online and when it arrives you’re underwhelmed by it in person!
A recent survey found that this adds up to more than you’d think, with the average American wasting over $70,000 during their lifetime on online purchases that turn out to be disappointing.
The survey of 2,000 Americans found that people typically spend an average of $899 online each year on underwhelming purchases, which include things like clothes, named by 60 percent, tech, named by 27 percent, and toys or children’s products, named by 25 percent. More than half, 56 percent, said they return their disappointing purchases, while 30 percent just throw them out and 29 percent give them away as gifts.
The survey also asked about the effect of product reviews on online purchases. Just over half, 51 percent, said they’re more likely to trust bad reviews than good ones when shopping online, and two-thirds trust reviews with images or photos more than ones with just text.
