Erin Carman

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Taco Bell’s Taco Lover’s Pass is now permanent

Taco Bell’s Taco Lover’s Pass is now a permanent offering. That means for $10 you can enjoy a taco a day for 30 days each month.

The pass was first announced in January, and it allows subscribers to pick one of seven tacos each day for a month. Now the trial run of the option is over, and it was successful enough to be here to stay.

Taco Bell notes that subscribers visited locations three times as often as non-subscribers, and 16 percent of enrollees signed up for another month.

Source: Yahoo

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