Back in February, Coca-Cola released a new soda called Starlight that’s supposed to taste like outer space. Now they’ve got another one that’s supposed to taste like PIXELS. It’s called Coca-Cola Byte, and it’ll be available through their website starting May 2nd.
What do you think 𝕡𝕚𝕩𝕖𝕝𝕤 taste like? Reply with your most creative guesses. pic.twitter.com/MJDZE4VHNm
— Coca-Cola (@CocaCola) April 4, 2022
It’s not clear what it REALLY tastes like, but it’s supposed to appeal to gamers. A virtual version of it actually debuted in the game Fortnite last month, probably to generate buzz.
And it sounds like more of these abstract flavors are on the way…
