McDonald’s and Chicago Fire Football Club today announced a historic naming rights partnership that will see the Major League Soccer club’s new $750 million privately-funded stadium named McDonald’s Park, opening in 2028. Located in The 78, a premier riverfront location in the heart of Chicago, McDonald’s Park will serve as a world-class sports and entertainment destination, anchoring year‑round programming and creating a new gathering place for fans, families, and communities.
In its first‑ever naming rights partnership for a major professional sports stadium in the U.S., McDonald’s will play an active role in shaping the experience at McDonald’s Park – from the design of a flagship restaurant to the ability to bring the McDonald’s brand to life through fan experiences, creative elements, and in‑game moments – bringing together sport, food, culture, and community in a way that reflects Chicago and extends far beyond matchdays.
At their core, McDonald’s and the Chicago Fire are rooted in the same belief: joy and belonging bring people together. From everyday moments shared over a meal to the energy of matchday or a concert, both brands connect people across cultures, generations, and neighborhoods.
Designed as a year-round destination, McDonald’s Park will feature – in addition to all Chicago Fire home matches and concerts and special events throughout the year – a permanent McDonald’s flagship restaurant, immersive fan and culinary experiences throughout the stadium, and programming that brings people back for concerts, cultural moments, community events, and celebrations all year long.
“Together, we are creating more than a stadium,” said Chris Kempczinski, Chairman and CEO of McDonald’s. “We are building a place that serves up joy, brings together community, delivers impact, and is designed to serve generations to come.”
Located along the Chicago River at The 78, the Fire’s new stadium will be a centerpiece of a vibrant mixed-use neighborhood and a catalyst for continued economic development and significant job opportunities in the South Loop. The riverfront location will integrate public plazas, activated outdoor spaces, and connectivity to surrounding retail and residential development, positioning the stadium as both a matchday destination and a year-round city asset.
The stadium will seat more than 22,000 fans for soccer matches and up to 31,000 for concerts and special events and has been thoughtfully designed to deliver exceptional sightlines and memorable entertainment experiences. Featuring a wide range of seating options, the venue will create an unparalleled home atmosphere for Chicago Fire fans and eventgoers alike.
As a dynamic, year-round community destination, the stadium will serve as a true community asset, hosting a wide variety of sports and entertainment events beyond Fire matches, including international soccer, rugby, concerts, festivals, trade shows, and corporate conferences.
