Perhaps the most painful part of ordering a pizza is the waiting. Unless you head to some grab-and-go spot with the constant, warming glow of a hot light, bringing your pizza from dough to done takes time. Tack onto the delivery driver’s ride from the restaurant to your house, and the old “30 minutes or less” pizza delivery promise feels like it’s pushing the limit.
But DiGiorno doesn’t do delivery. That’s kind of their whole thing. The Nestlé-owned frozen pizza brand has made it their entire marketing campaign to point out that its product offers restaurant-style pizza from your freezer via your oven in less time than it takes to order one. That doesn’t mean, however, that DiGiorno doesn’t want you eating its pizza out and about. In fact, the latest technology the brand is testing could be setting up shop wherever you might be hungry for a hot pizza.
DiGiorno is currently trialing two “pizza kiosk” locations at a Walmart in Colorado as well as at the Nestlé company’s Ohio campus. The larger-than-usual vending machines house a commercial-grade oven as well as frozen, premade, 10-inch, thin-crust pizzas currently available in Cheese and Pepperoni options, a Nestlé spokesperson confirmed to Food & Wine. As for speed, DiGiorno’s machine outputs a fully-cooked pizza in about three minutes. For now, the pies sell for about $9 each.
Beyond the two test locations, Nestlé projects these vending machines could end up on college campuses, home improvement stores, sports venues, and other locations where concessions are usually on offer.
