Chicago’s popular Museum of Science and Industry will officially have a new name starting next week — and with it comes a new logo and new exhibits.
The museum posted on social media Tuesday to unveil “our fresh new identity,” which will officially launch on Monday.
On that day, the museum will then be known as the Griffin Museum of Science and Industry.
The name change was first announced in 2019 after a record $125 million donation from Chicago billionaire Ken Griffin.
The museum, famously located within the 1893 World’s Columbian Exposition’s former Palace of Fine Arts building, said the move aimed to recognize “the largest single gift in the museum’s history.”
But they were “building towards a time when the outside of our Museum reflects the progress we’ve made on the inside” before officially changing their name.
“Today, we’re excited to reveal the next step in our evolution as the Griffin Museum of Science and Industry,” the museum’s website reads.
Griffin, founder and chief executive officer of Citadel, described the museum as “one of the most important institutions of science in the world.”
“I am honored to support MSI’s mission to inspire the next generation of scientific exploration and innovation,” Griffin said in a statement.
Officials said a majority of the money will be used for “securing the museum’s long-term future” and support plans “to create the Pixel Studio, a state-of-the-art digital gallery and performance space that will be the only experience of its kind in North America.”
As part of their new identity, the museum also revealed a new logo and experiences. Among them, is a new Griffin Studio, “a one-of-a-kind immersive digital gallery” with a premier exhibit dubbed Notes to Neurons, “an exploration of the bond between music and emotions.”
The new logo “features a modern twist on the iconic cube—now with softer edges, symbolizing our commitment to inclusivity and accessibility for all.”
“As we re-emerge as the Griffin Museum of Science and Industry, we’re moving forward with great purpose and respect for our history—challenging ourselves to progress, to modernize, to innovate, and to place our visitors and community at the center of all that we do,” the museum wrote on its website.
