Fireball has a new whisky made from tears that’s just the thing for football fans who’d like to take gloating to a new level.
Fireball Whisky is collecting the tears of disappointed football fans after their team loses for a new whisky called Crierball. The flavor will capture the “true spirit of game day,” blending the emotion of heartbreak with the cinnamon sweetness of Fireball, according to a press release.
Official tear collectors will be posted outside some of the season’s biggest NFL and college rivalry games. As fans leave, they’ll use eyedroppers and jars to collect the tears.
The tears will then undergo a sterilization and distillation process before becoming Crierball.
“In football, few things… are better than the sweet taste of victory, especially when that W comes at the expense of your biggest rivals,” said Danny Suich, global brand director for Fireball. “Our brand is all about embracing that competitive spirit, but amping it up with a little more spice.”
The limited-edition whisky is expected to be ready for the next season.
Some of the games the tear collectors will be at include the Philadelphia Eagles v. the Dallas Cowboys on Nov. 10, the Green Bay Packers v. the Chicago Bears on Nov. 17 and the Iron Bowl featuring the Alabama Crimson Tide and the Auburn Tigers on Nov. 30.
