It’s said smells can evoke the strongest memories in people, which is likely why Hasbro has now trademarked the scent of Play-Doh. The company describes it as a “sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.”
The company tells Gizmodo, “Registering the iconic Play-Doh scent as a trademark gives Hasbro a whole host of fun and creative opportunities in the future, but in the present moment, plans are not currently set.”
