Dunkin’ Donuts is officially dropping the word “donuts” from its name. It’s just going to be “Dunkin.’” The company’s marketing experts decided that it should rebrand itself to stress that it is a “beverage-led” company that focuses on coffee and food-to-go including, but not limited to, doughnuts.
It’s official: We’re going by Dunkin’ now. 🤗 After 68 years of America running on Dunkin’, we're moving to a first-name basis. 🧡 Excited to be #BFFstatus with you all 👯☕️🍩 #firstnamebasis #besties pic.twitter.com/hmzd2Bamlm
— Dunkin' (@dunkindonuts) September 25, 2018
The change will take effect in January of 2019.
