IHOP’s newest marketing scheme involves calling its burgers ‘pancakes’ in honor of its brand new offerings. The chain restaurant is debuting three new Black Angus burgers it’s calling “pancakes,” including the Garlic Butter “Pancake,” the Loaded Philly “Pancake” and the Big IHOP “Pancake,” which actually contains a real, dictionary-definition, of a pancake. All are currently available with unlimited fries for $6.99.
