Greg Brown

Weekdays, 10am - 3pm

One thing to consider before you hand out Full-Size Halloween Candy…

If you want to be a local hero, handing out full-size candy bars on Halloween is a good way to do it.  But there’s one thing to consider first…

A writer for “Fortune” magazine asked behavioral experts why people do it.  One reason is we like being seen as generous and successful.  Another reason is we enjoy being different.

But here’s the one question to ask yourself before you do it:  Are you willing to do it again NEXT year?

In high-traffic neighborhoods, handing out full-size candy costs hundreds of dollars.  All those kids will remember next year and come back.  You might even get more kids if word spreads….

So if you go back to fun-size candy, they’ll be disappointed and then you’re just the cheap jerk who USED to give out full-size candy bars.

One behavioral expert compared it to rewards programs.  When companies offer generous rewards but then STOP offering them, customers end up less satisfied than if they’d never had a rewards program to begin with.