Jon Bon Jovi is set to perform a free concert as part of a charitable partnership he’s created between World Central Kitchen and his Hampton Water rose wine.

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For the month of August, @jonbonjovi, @jesse_bongiovi, @ali__franklin, and #HamptonWater will kick off its charitable partnership with @wckitchen(WCK). ⁣⁣ ⁣⁣ We will be donating $1 per bottle sold for the month of August to World Central Kitchen, an organization that uses the power of food to heal and strengthen communities in times of crisis and beyond, and is active across the US given the recent impacts of COVID-19. All proceeds will go to minority-owned businesses. In celebration of the partnership, Jon Bon Jovi will be putting on a free live stream concert on August 14th at 6 pm EST, which will air on #HamptonWater's Facebook page. ⁣⁣ ⁣⁣ Before the show, Jon and Jesse will sit down for an exclusive pre-show virtual happy hour and wine tasting hosted by Live Nation at 5:30 pm EST on @livenation’s website. Continue to follow along for the latest updates! Click the #linkinbio to purchase a bottle of #HamptonWater now!

A post shared by Hampton Water Rosé (@hamptonwater) on Aug 1, 2020 at 6:29am PDT

Ultimate Classic Rock reported, “The set will be streamed live on August 14th at Hampton Water’s Facebook page beginning at 5 PM Central Time. Fans can attend a virtual wine tasting with Bon Jovi and his son, Jesse Bongiovi, half an hour before the show. The pair will also field questions about Hampton Water and its new arrangement with World Central Kitchen. The ‘Virtual Happy Hour’ will take place at Live Nation’s site as part of its Live From Home series.”

More info at LiveNation.com.