Kellogg’s unveiled new single-serve containers of cereal called “Insta-Bowls” that require you to JUST ADD WATER.
There’s powdered milk at the bottom. So you fill each one halfway with cold water to make it “liquidy.”
They’re doing a test run at select Walmarts and plan to sell them nationwide through Walmart.com soon.
Each bowl costs $2, which is way more than a normal bowl at home costs. So they think we’ll pay extra for the convenient on-the-go aspect.
Powdered milk has been around since the 1800s, so it’s not clear why they’ve been sitting on the idea for so long.
They’ve got four varieties to start: Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch.
Sources: Food & Wine / CNN
