AMC Theatres is launching a new supermarket line of microwave and ready-to-eat popcorn.
The products will be exclusively available at Walmart starting March 11, the day before the Academy Awards.
AMC plans to make the line available at other stores later this year.
The company says, “With the launch of AMC Theatres’ new line of microwave and ready-to-eat popcorn, AMC yet again makes good on a promise made to our moviegoers and our investors. On March 11, which is Oscars weekend, we will enter the multi-billion-dollar retail popcorn industry with at-home popcorn that features the authentic taste of real movie theatre popcorn.”
Source: The Wrap
