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Miller Lite’s Free Rides program returns for NYE in Chicago

Molson Coors is helping Chicago residents celebrate the holiday season by offering complimentary mass transit on New Year’s Eve through its 2023 Miller Lite Free Rides program. In partnership with the Chicago Transit Authority (CTA), residents can enjoy fare-free rides on Sunday, Dec. 31 from 10 p.m. to 4 a.m. on Monday, Jan. 1 across all CTA lines, providing a responsible transportation option to usher in the new year.

Since its inception in 1988, the Free Rides program has been a cornerstone of Molson Coors’ commitment to promoting responsible celebrations. Through collaborative efforts with local mass transit, the program has extended fare-free rides to more than 8 million individuals across the U.S. During last year’s New Year’s Eve Free Rides in Chicago, more than 59,000 individuals took advantage of complimentary transit to ring in the new year responsibly.

“We firmly believe that Chicago is one of the greatest cities to welcome in the new year, and we take immense pride in enhancing the celebrations of residents and visitors alike through fare- free transportation,” said CTA President Dorval R. Carter, Jr. “We appreciate having a decadelong partnership with Molson Coors that has enriched the New Years’ experience for Chicagoans.”

Chicago residents are encouraged to plan their free ride before the countdown to midnight begins. Riders can visit transitchicago.com to review transit routes and make arrangements for their journey into 2024.