Starbucks has issued an apology for the rollout of its viral “Bearista” cup.
On Thursday, the popular coffee chain ushered in the holiday season, debuting its menu of seasonal drinks, treats and new, limited-edition merchandise. Included in the drop was the highly sought-after Starbucks Bearista cup, a glass cup in the shape of a honey bear, topped with a silicone, Starbucks-branded beanie and a striped green-and-white straw.
For many, however, the adorable new cup was difficult to come by. Several customers have taken to social media to complain about how the company handled the drop, demanding answers as to why their local Starbucks locations had few Bearistas in stock. Customers have also claimed that Starbucks baristas hoarded Bearista cups for themselves.
The popular coffee chain has since responded to the brewing controversy.
“The excitement for our merchandise exceeded even our biggest expectations and despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast,” Starbucks told People on Thursday. “We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused.”
As of Friday afternoon, the Bearista, which is specifically designed for holding cold beverages, was already listed on eBay for as much as $500.
“From cold brew to an iced matcha latte, your drinks have never looked cuter,” reads the description on the Starbucks website. “The Starbucks Bearista glass cold cup brings instant joy to every sip.”
The Bearista cup holds 20 ounces and retails for $30.
