Do you go to “Dunkin’” for the donuts or the coffee? The company seems to be banking on the latter or both considering they no longer want to be branded as “Dunkin’ Donuts.” In a major rebranding that’s upsetting fans, the breakfast food company has been gradually renaming stores to test the waters. Fans have not been too pleased…
Dunkin'? What is being dunked? Is it, like, the sound of one hand dunking?I agree that 'Dunk's' would've been better.
— Jim Rockwood (@gaucheboy) August 23, 2018
Even back when Dunkin Donuts was originally called Mister Donut, it retained the “donut.” Keeping the donut in the name keeps the franchise accountable for making good donuts, as those are the focus! Maybe.
— thesaurus jones (@cryptolectic) August 22, 2018
Name change: Do you care that Dunkin' Donuts will now be called just Dunkin' for 30 Boston locations? Apparently @KrisAndersonTV just cares about naming his favorite donut! #7news #rebranding #samedonuts pic.twitter.com/JHPX1faEoc
— Amaka Ubaka (@AmakaUbakaTV) August 22, 2018
