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If you’re a user of Amazon‘s Alexa, Hulu says, you’re watching “50% more television.” According to Hulu CMO Kelly Campbell, the ease of access to TV shows through Alexa makes people watch more, stating in an interview at the Consumer Electronics Show in Las Vegas: “You don’t have to get your phone out or pull out a remote.” A similar feature is built into Amazon”s Fire TV (which from personal experience makes it VERY easy to search out new shows). It seems voice control is the way of the future!
