Almost all of the hotel rooms in Chicago were completely booked last weekend largely to do with the Taylor Swift-mania that took over Soldier Field.
According to Bloomberg, hotel occupancy averaged 96.8% last weekend while Taylor Swift’s “Eras Tour” made their stop in Chicago. For Friday and Saturday nights, an average of 44,383 hotel rooms were occupied.
The President and CEO of Choose Chicago, Lynn Osmond, said that this weekend “led to over $39 million in hotel revenue, which is an all-time record.”
The American Society of Clinical Oncology (ASCO) annual meeting and the James Beard Foundation Awards also played a part in the bookings, but nearly 200,000 concert attendees coming to town for Taylor Swift are credited with the record.
Taylor Swift’s Eras Tour also had a big impact on Chicago’s CTA.
A lot of Swifties relied on public transit to get to Soldier Field for the three nights the show was in town. Videos on social media showed crowded trains and platforms. Now, the CTA is sharing the numbers.
The CTA reported its Roosevelt station saw 34,000 additional riders, and the inner Lake Shore-Michigan express saw an additional 9,000 rides.
More than 43,000 bonus riders were added compared to a typical weekend.
Taylor posted to Twitter Tuesday night and addressed all the fans who attended her ‘Eras Tour’ stops at Soldier Field.